9XM is the No.1 Television channel in India and has crossed yet another milestone by garnering the highest Reach among all the leading GECs and movie channels. In the era of movies and soaps, the audiences have given their clear verdict to 9X Music as their favorite channel. The music destination not only engages its viewers with foot tapping music but has also launched a lot of new age programming and hence rules the roost.
The channel also ranks higher to GECs like Star Plus at 160 million, Sony TV at 140 million and Zee TV at 133 million. As per the latest BARC data (Week 19 to Week 22 of 2019), the cumulative reach of 9XM is 197 million amongst the 15+ universe across the Urban and Rural HSM. The Channel also shows leadership when compared to Movie channels like StarGold 186 million, Movies Ok at 171 million and Zee Cinema at 158 million.
In the music genre, 9X Music continues to rule. The gap between 9X Music and other key players this time has widened to an extent that even the combined reach of 165 million of MTV and MTV Beats is 16% less than that of 9XM.―Indian TV Info