Narayan Majumder, Assistant Manager, Sales & MarketingNews Time Assam

On the broadcasting market in India

It is a booming industry and is growing at the rate of 20-25 percent every year on the total spent of around `9500 crore approximately.

On key demand drivers

Strategic innovative plans for brands in specific markets in terms of general entertainment channels and the demand for reality shows in different genres.

On the amount of procurement done in the year 2010-11

Around Rs. 1.5 crore.

On expansion plans and associated procurement plans

Strong networking with good public relations and for specific brand solutions with more innovative ideas will need to be tapped for the markets which are not explored yet. Content needs to be converted to electronic media.

On the future of this market segment

With the growing GDP and a robust economy, the advertisement budget will be more in coming years with excellent growth, as the recession is already over.

On challenges and opportunities

With more than 500 channels in the broadcasting arena, the biggest challenge is how to survive sustaining with the growth of 20-25 percent. Competitive and service oriented market needs to be more aggressive to reach goal and grasp opportunities. Content should be customized and integrated as per the requirements of the clients.