On the year 2009 in terms of sales of broadcast T&M equipment

The year 2009 was initially average in terms of business, but it proved out to be good for new products development and launch when we have launched our new product for CATV industry which was technically tested and approved by MSO's for maintaining the signal quality up to last mile operator. In satellite /DTH segment we have finally laughed the most awaited digital satellite meter of DVB-S2 in late 2009, and got a tremendous response as a high featured professional product and secured huge orders to make end of financial year 2009 good.

We are confident that year 2010 will be better for business, through existing accounts as well as newly opened accounts in satellite and CATV sector.

As the digitalization of cable TV network is growing , cable operators has understood the need of right T&M equipments to provide good quality service to customers, resulting the demand for Digital Cable Meter is growing , which measures analog and digital signals and affordable price.

On market forecast for broadcast T&M market in India.

Though the requirement of DTH Industry for T& M has almost reached saturation as few new service franchisees are joining the DTH race, still we see a potential and growth in this market due to the late entrants in DTH services, they are in expansion mode and we expect good business from them.

Expecting a growth in demand from Doordarshan, private DSNG Van providers due to tough competition in live news broadcast with low cost Van's or manual flyway systems.

I have noticed that many VSAT service providers are shifting form DVB-S platform to DVB-S2 or turbo coding platforms, which is favourable for Horizon satellite meters business.

As mentioned earlier the digital cable market is growing in terms of quality of services and awareness on customer service is also improving, the digital cable meter will make its place on every CATV network very soon.

On factors driving growth for broadcast T&M equipment in India

For us the main driving factor for growth of T&M is awareness and affordability. Since Horizon products are used at receiving end by field technicians, who are not educated well and poorly trained on technology part, they also belong to the lower class of the society. It is very important to make the products which they can easily operate and understand as well it should be cost affordable, without forgetting the quality and best technical support. Horizon meters have proved its worth at all levels.

On the competitive advantage of the company in the Indian market

Horizon is a familiar name in Indian T&M industry due to its quality products. The main competitive advantage we have is the range of models for various applications which others do not have.

We offer the lowest priced QAM Meter in India for digital networks which was tested with high-end professional T&M equipment.

We don't try to fight in competition, but try to kill the competition.

On challenges and opportunities underlying in this market

Initially we have faced competition with low priced products with no or poor after sales support. Gradually people have shifted to Horizon products based on quality, performance and support. Horizon has setup a fully equipped service centre in India which can take care of any problem afterwards.