The high-end professional audio market seeks superior and high-quality equipment irrespective of the cost. (Research conducted in March 2008)

The Indian professional audio market has become increasingly sophisticated as more number of foreign brands show interest in the Indian market. The demand comes mainly from broadcasters, production houses and studios. Professional audio equipment typically carries an implied elevation of manufacturing quality and features compared to regular or consumer level audio equipment. In India, the professional audio market is represented by companies such as:

Aditya Infotech represents brands such as: M-Audio. The company provides digital audio and MIDI solutions for electronic musicians and audio professionals. The channel partners/principles of the company include Rode. Rode provides the world's quietest studio condenser microphone manufacturer. Mackie. Loud Technologies Inc., is one of the world's largest dedicated pro audio and music products companies. EAW. The global leader in high performance audio equipment trusted by the most discerning sound professionals world wide. Audix. The company is one of the most organized microphone companies in the industry. Apogee Digital. The company is a leading manufacturer of digital audio hardware systems and related accessories for audio professionals around the world.Adam Audio. Adam products are state-of-the-art ‘no compromise speakers' intended for audio engineers who are interested in the reproduction of their recordings.

Ahuja Radio. The company provides a number of products in professional audio segment such as amplifiers, mixers, recorders, microphones, and speakers.

AVF Distributors (India) Private Limited has been at the forefront of the distribution and service of cutting edge technology in professional audio in India. The company represents a number of principals like Crown, Soundcraft, JBL, Beyer Dynamics GmbH, Junger audio, Digigram, BEL Digital and many more in India. Its list of clients for audio equipments includes Doordarshan, All India Radio, Kalaignar TV, TV 18, NDTV, BAG Films, Radio Tadka and Radio Aaha.

Cinecita provides a broad range of services including consultancy, design, supply and installation of sound and projection equipment. Cinecita represents Crown in amplifiers, ?Euphonix in mixing consoles and JBL in speaker systems. Major clients of Cinecita include post production studios.

Cineom offers authentic acoustics solutions for the professional audio segment. The company provides large format analog and digital consoles from AMS NEVE for music recording and mixing, final film mix, effects and folley, and broadcast application. The company provides complete location Sync sound set-ups with combination of equipment from Zaxcom, Audio Limited and also offers ProTool set-ups for all and any application from recording, pre-mixing or final mixing. The company's list of clients for professional audio includes Yash Raj Studios, A.R. Rahman studios, T-Series, Gaurav Digital, Sound City, Studio one, Dharma Productions, Mukta Art, and many more. The company represents brands like Audio AMS Neve for analog and digital mixers, SQN Electronics Ltd. for stereo portable mixers, Tieline for audio codec solutions, Zaxcom for recorders,? Audio Ltd. for transmitters and receivers, Cooper Sound for mixers, Sonic Solutions for DVD authoring, Sanken for microphones, Sheops for Microphones, APHEX for aural exciter and ADC Krone for patch panels.

Comcon Industries manufactures amplifiers, audio monitors, audio speakers, headphones, audio mixers, converters, meters, switchers and phone in hybrids. The company also represents Sonifex for amplifiers, digital recorders, converters, switchers, phone in hybrids and Audio Precision for analyzers in India. Its list of customers includes Radio City, All India Radio, Synergy Media, Mathrubhoomi and Positive Radio.

Electrodynamics deals?in major brands like Lectrosonics wireless microphones, Drake and Clearcom digital production intercom systems, Klotz digital consoles from Germany, ISDN/LL/IP codec solutions from audio processing technology from UK, audio?signal processors, digital telephone hybrids from AVE Italy, Portable ISDN/IP/GSM codec's from AETA Audio, studio condenser microphones from Audio Technical Japan, VU/PPM meters from SIFAM UK, studio accessories from Canford Audio UK.

Real Image represents a range of products used to record, edit, mix and master sound by the world's most respected musicians, composers, and recording engineers.

Setron provides complete solutions to the professional audio industry. Tannoy professional-studio monitors, Koss-stereo phones, CAD-microphones and TL Audio-valve mixers and consoles are few of the companies which Setron represents in the pro audio segment.

Indian pro audio industry is fast changing and has started accepting the quality over quantity/prices. The customers no longer compare only the prices but they need features/quality/reliability. Based on the information available through Internet, they decide on the best possible solution. Infact, about two-three years ago, most of the end users were keen to opt only for VHF wireless microphone even with limitation on the spectrum/usage but now nobody even from remote villages/town likes to opt for VHF but only UHF. Similar is the case with regard to audio mixers. Most of the end users/rental companies would like to have mixers having USB options so that they could make better usage of the complete setup.

As we roll further, I am sure that the Indian pro audio user would accept the best possible solution with complete service backup. To get the same, I am sure they would agree to pay a reasonable price for any product.

The change in better quality product is also enabling the world wide manufactures to make products specifically for Indian environment thus the product meant for other territories would no more be imposed on Indians.