BroadcastAsia2010 held at Singapore from June 15-18, 2010 is Asia's premier event showcasing complete digital multimedia and entertainment technologies. Acclaimed as the one-stop event for Asia's digital multimedia & entertainment industry, the annual exhibition and conference convened industry professions, decision makers, vendors and buyers to network and build alliances. It encompassed TV/Radio Broadcasting, Film/Motion Picture, Production/Post-production and Multi-Platform Streaming.

This event brought together an entire array of technologies and equipment for the digital media, entertainment, broadcasting and communications markets. 55,150 local and international industry visitors, conference speakers and delegates, exhibiting staff and members of the media participated in a full week of activities. The event saw more overseas visitors this year, with visitors from key Asia Pacific markets like China, India, Japan and Korea all seeing double digit growth from a year ago. The BroadcastAsia2010 Summit featured over 150 conference sessions and workshops and an impressive line-up of over 200 veteran industry speakers from leading companies and organizations. The conferences addressed various pertinent issues and challenges affecting the ICT, broadcasting and media industries and provided trade visitors with valuable insights on industry trends and growth opportunities. Over 1,400 speakers and delegates participated in the BroadcastAsia2010 International Conference, the CommunicAsia2010 Summit and the Creative Content Production Conference.

3D was one of the key themes with more than twenty companies showcasing their 3D technologies. Along with 3D, other segmented concentrations of related technologies including digital signage made a comeback. Digital signage exhibitors demonstrated their latest innovations, including interactive touch screens. Some had come prepared with professional display applications as they saw Asia as a region that would see an increase in digital signage utilization, particularly in retail spaces, tourist attractions, class rooms as well as telepresence in boardrooms.

Australian 3D TV trials were showcased by Broadcast Australia. The primary objective of the showcase was to acquaint the Asian market with the progress of the trials for 3D TV covering over 70 percent of the Australian population in Australia. Special Broadcast Services (SBS) was the main driver for the trial telecasts whereas Channel Nine telecasted fifteen games of the rugby league to gauge the experience of viewing sports in stereoscopic 3D in the living room. The limiting factor is that there is no agreed specification on how to encode and carry 3D information for broadcast TV at the moment and it is only at the development stage. Also, other than for specific trials, free-to-air 3D TV is not likely to be implemented until after the digital switch over, as it will be best to use newer technologies such as MPEG-4 and TVB-2 to use the spectrum more efficiently.

Chinese exhibitors set a new record high at the trade show. There were 39 Chinese exhibitors this year and the total floor area taken up by the exhibitors also saw an increase from 471 sqm to 555 sqm. This year marked the first time China Radio & TV equipment Industrial Association (CRTA) members exhibited under one banner.

Singapore announced the beginning of its year long 3D TV trials .MediaCorp, StarHub and SingTel will be testing transmission signals and addressing technical challenges on platforms such as terrestrial TV, cable TV and IPTV for one year. The Media Development Authority of Singapore (MDA) will also launch a S $ 5 million fund to facilitate the trial and aid development of content, talent and media services. The commercial launch of the Singapore Internet Exchange was also announced at BroadcastAsia2010. The exchange will provide local and foreign telecom service operators with a neutral and highly efficient facility for the exchange of Internet traffic. It will not only improve the quality and speed of broadband for Singapore users, but they will also be able to stream videos faster. While two operational nodes of SGIX are envisioned to exchange up to 50 percent of local internet traffic between its members, as many as 15 companies have signed on to the exchange. Moreover, the industry and government will continue to co-invest on the TradeXchange and Digital Concierge projects. By end-2011, more than 100 companies in the trade and logistics sector are expected to benefit from the TradeXchange platform. Under the Digital Concierge programme, the Infocomm Development Authority (IDA) and six companies will jointly invest S $ 10 million over the next two years. This intent is to develop and deploy a set of common shared services and enablers that can be used by all industry players to develop transactional, location based and mobile commerce services that appeal to the customer.