Digital Rapids connects top-tier content owners to you tube with integrated content ID support -

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Digital Rapids connects top-tier content owners to you tube with integrated content ID support

Wednesday, 14 October 2009

Digital Rapids provider of tools and solutions for bringing television, film and web content to wider audiences announced that the company is working with you tube to integrate support for content ID. YouTube’s content identification and management system, directly into Digital Rapids award-winning range of media production and repurposing systems.

Digital Rapids encoding and transcoding systems are used by leading broadcast networks, motion picture studios and media organizations worldwide to transform video and audio content into the formats required for viewing on multiple platforms including broadcast, cable and satellite television; IPTV; the web; mobile phones and personal media players.

The integration of You Tube content ID support with Digital Rapids systems enables users to generate content ID reference files – often referred to as fingerprints immediately from the content during the encoding or transcoding process. These digital fingerprints are then uploaded to you tube’s content ID system. You Tube’s content identification tools compare existing and incoming user-uploaded videos against the reference file, identifying the ownership of such content and taking the action specified by the owner’s usage policies. Content owners can choose to block user-uploaded content, permit it on You Tube while simply tracking usage data, or monetize the uploaded media by running advertising against it. The creation of Content ID reference files directly within existing encoding and transcoding workflows increases productivity and reduces operational costs by eliminating the need for separate steps to create the fingerprints.

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