Tata Sky has launched a pop-up service called Tata Sky World Series, featuring global content. The service will be accessible on Tata Sky on-demand for the entire month, both on STBs and on digital devices, via Tata Sky Mobile. The service will premiere with Italian drama. The Tata Sky World Series will showcase fresh and exciting global content from Italy, the UK, Cuba, Norway, the Czech Republic, and South Korea on Indian screens for Tata Sky subscribers throughout the year.