Value-added services have been a focus area, a clear differentiator and an integral part of Dish TV's offerings. By not leaving any stone unturned in order to provide a wide range of content and services to its subscribers, DishTV has partnered with Shemaroo to launch a new premium service called Kids Active and enhanced its bouquet of value-added services to 10.

With the launch of Kids Active service, the DTH category's brand has doubled their active services since last 6 months. Kids Active offers original content ranging from exciting stories, movies, songs, scientific experiment series, and many more shows.

Kids Active is a packaged 24×7, ad-free infotainment service for kids in the age group of 6–12 years. With activation of the service, subscribers get an opportunity to view famous tales and stories in English, animation songs, jungle tales, children's movies and show promos, a treasure of wonderful stories, and fun learning with scientific experiments. Kids Active is a premium ad-free subscription-based service; targeted at enhancing the TV viewing of DishTV's young subscribers. The Kids Active service will be available on channel number 514 on DishTV.