Sunil Buch, Chief Business Officer, ZEEL

"The current increasing share of viewership in rural India gives us the scope of further expanding Zee's presence in HSM markets. Launching Zee Anmol Cinema also makes for an interesting challenge as the FTA Hindi movie genre already has several strong players in a dynamic and ever-changing environment."

Sunil Buch
Chief Business Officer,

Zee Entertainment Enterprises Ltd (ZEEL) has increased the channel count with the addition of another channel to its cluster with the launch of free-to-air (FTA) Hindi movie channel, Zee Anmol Cinema on Doordarshan's free direct-to-home (DTH) platform DD Direct service Freedish. Zee Anmol launch on DD Freedish is going to replace Zee Premiere Cinema. DD Freedish users are already watching Zee Anmol Cinema, but it is not officially launched.