MullenLowe Group has announced the entry of MullenLowe Mediahub into the India market with the launch of LintasMediahub. In India, the media agency will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full-service media offering for a digitised world, and will offer media strategy, communications planning, media planning and buying across all touch-points, both on and offline. The agency will also include a performance marketing offering and a programmatic buying engine.

Vikas Mehta, CEO, PointNineLintas, said, “The separation of creative and media in the past two decades has gradually sucked ideas out of the media business. Media innovations have been largely ‘standardized’ and whilst there are some breakthroughs, they are few and far between. With LintasMediahub, we want to bring ideas back to the heart of the media offering. The addition of media capabilities to our service stack brings PointNine Lintas another step closer to our omnichannel vision.”

LintasMediahub will be headed by VidhuSagar, who joins as National Director – Media, and will be based in Mumbai. Sagar joins from WPP where he was the Business lead at Global Team Blue (GTB), WPP’s integrated agency for Ford Motors. Prior to that he was an EVP at Carat Media India, served as General Manager, FCB ‐Ulka Delhi, among other roles.LintasMediahub will offer its services to clients across agencies of MullenLowe Lintas Group in India – Lowe Lintas, Mullen Lintas and PointNine Lintas. The launch in India, marks the expansion of the MullenLowe Mediahub network into 14 cities around the world, including Los Angeles, New York, London, Sydney, Singapore, Tokyo and Shanghai. MullenLoweMediahub is the global media planning and buying arm of MullenLowe Group. – The Hindu Business Line