Regional Director for the Directorate of Field and Publicity, Mangjangam Touthang today said that the media is not only a framework through which news about developmental initiatives is passed on to the public, but also a filter through which the public’s perception of government policies and their implementation is brought to the attention of the government.

He said this during the regional orientation workshop for Field Officers on Special Outreach Program 2017-18 held on June 15 at de Oriental Grand, Themezie, Kohima. The workshop was organized by the Directorate of Field and Publicity (DFP), Ministry of Information & Broadcasting. The program was graced by Imtikümzük, Parliamentary Secretary for Information and Public Relations as the Chief Guest.

“The question of credibility of the government media springs basically from the fact that they focus exclusively on the government to the almost total exclusion of the stories of the common man. Once this anomaly is resolved, the credibility index of the government media should logically increase,” Touthang said.

He further viewed that the role of the media is not just confined to generating awareness, but acts as a bridge between the people and Government and collecting feedback from the people about various initiatives and policies of the government.

Touthang further pointed out that the DFP, which carries out routine and special awareness campaigns on various programs and policies of the government, also attempts to disseminate information, generate awareness and bring about attitudinal change in the people towards the Union Government’s plans and programs.

Quoting Nigerian Writer Adichie’s famous lines from ‘The Danger of a single story’, Thouthal concluded with the following remarks: “We at the media are like Storytellers, lets choose the right story to tell, stories to empower and stories to humanize.”

In the Technical session the Resource persons were Juliana Medom, Assistant State Coordinator, State Resource Center for Women, Nagaland; Adi Nakhro, IEC Consultant WSSO, PHED, and Mridul Baruah, Assistant Manager, State Bank of India, Kohima Branch.

Providing a brief introduction on the Beti Bachao Beti Padhao (BBBP), Juliana Medom informed that the core objective of program is to prevent gender biased sex selection elimination, to ensure survival and protection of the girl child, to ensure education and participation of the girl child. Despite the many privileges that the girl child enjoys in Naga society, Medom pointed that there are slight and subtle gender discriminations especially in terms of health and nutrition. “The role of media is very important. It reaches to the unreached. Each of us have to help in the participation is your own innovative ways,” said Medom.

Focusing on the Swachh Bharat Mission, Adi Nakhro pointed out the components of SBM such as Start Up Activities, IEC, Construction of Individual Household latrine, Community Sanitary Complex , Solid Liquid Waste Management besides advocacy programs held in all districts in Nagaland. Nakhro, however also outlined the challenges of such programs such as maintenance of the works after completion, and the need for the community to take ownership of the programs, instead of totally relying on the government alone. – Mourng Express