On market forecast for broadcast T&M market in India

High definition and Digital technology are quickly replacing analog technology at every level in the Video and Broadcasting industry, enabling entirely new classes of products and services. This transformation is fundamentally changing how the video content is stored, managed and distributed. The pace of change varies by geography depending upon the local infrastructure, strengths of incumbent providers, aggressiveness of emerging competitors, and consumers' attitudes toward new video services.

An impressive change is currently underway due to transition from analog to digital and increasing new members reflects the pace and scope of technology-driven change. Broadcasters like DTH, channels and other video service providers in India are slowly shifting to the digital and high definition service. And this would lead to larger investments in products. Hence the market seems to be growing in the years to come.

On factors driving growth for broadcast T&M equipment in India

The digital video and broadcasting ecosystem is comprised of companies in the business of creating and distributing content as well as the designers and manufacturers of professional and consumer electronics. The ecosystem has become significantly more complex in the last few years with the influx of new members. The new competitive landscape reflects the pace and scope of technology-driven change. Competition now extends beyond established and traditional competitors, and is characterized by new ideas and innovative ways of improving products, services, and processes. All members of the ecosystem are in the process of evolving their infrastructure to incorporate digital video technologies.

On challenges and opportunities underlying in this market

There are many challenges in transitioning to digital video. This transformation is fundamentally changing how video content is created, stored, managed, distributed and enjoyed. Today, broadcasters expect much richer content and ever faster access. And also the convergence of video, data and voice is driving complexity and increasing investment.

Undoubtedly, digital technology has led to an explosion of video content, delivery mechanisms, and viewing experiences and is radically transforming every aspect of the video and broadcasting business.

In today's scenario, the digital video and broadcasting ecosystem is comprised of companies in the business of creating and distributing content as well as the designers and manufacturers of professional and consumer electronics. The members of the ecosystem are in the process of evolving their infrastructure to incorporate digital video technologies. Competition now extends beyond established and traditional competitors, and is characterized by new ideas and innovative ways of improving different range of products, services, and processes fulfilling different broadcasters' capability.

On future technology trends

It is seen that digital technologies are becoming pervasive and are making video products and services more affordable, convenient, and sophisticated. In the last several years, video devices and services have become increasingly cost effective. Digital Video Recorders (DVR), video podcasts, widespread broadband, and mobile devices have radically altered the ways consumers experience video media. The video media is also undergoing a profound transition through advances including digital production and digital cinema. At the same time, industry convergence and the transition toward a digital end-to-end workflow and supply chain are transforming the entire content lifecycle.