On the customers

Belden products are an important link in network and cable broadcasts (NBC Nightly News, Lifetime Cable Network, CNN News, and CNN Headline News), film studios (Lucasfilm) and corporate broadcasting (USA Today, Merrill Lynch).

On product range

• Audio Cables; and
• Video Cables

On marketing strategies

Belden designs, manufactures and markets signal transmission solutions including cable, connectivity and active components for mission-critical applications ranging from industrial automation to data centers, broadcast studios, and aerospace. We focus on segments of the worldwide cable and connectivity market that require highly differentiated, high-performance products. With 2008 revenue of USD 2.0 billion, Belden has more than 8,000 associates world wide and has manufacturing capability in North America, Europe and Asia.

In the video, sound and security markets we provide the cables preferred by broadcast professionals, including products for digital TV production, and we provide specialized cable for video surveillance systems, airport baggage screening, building access control, public address systems, and fire alarm systems.

Broadcast Belden values performance so highly, for the lack of broadcast performance has immediate, far-reaching, and embarrassing results. That's why the broadcast industry prefers Belden cables. From major network events such as the Olympics, space launches, and presidential news conferences to everyday audio and video applications, Belden is the local, regional, and national choice. The overwhelming reason is performance.

In broadcast, cable performance means ensured product quality, absolute signal integrity, and no system downtime. Belden products provide performance for both critical field applications (where cable is dragged, crunched, trod, and tread upon) and permanent studio installations (where the long run is all important). Watch television last night or listen to the radio this morning? Chances are the link was made with Belden cable. And with dedication to development and innovation, the chance the link will be Belden increases.

Belden's commitment to product innovation and technical excellence in the broadcast industry has resulted in a line of dependable audio and video cabling products called Brilliance. Named for the sound and picture brilliance obtainable through new product innovations and improved signal integrity, Brilliance encompasses all Belden audio and video products.

On the USP of offerings

Belden is one of the leading manufacturers of products that cover the entire gamut of audio and video cables that are needed in professional video, sound and security environment. In addition we always endeavour and provide the customer with space and performance. A standard is only a minimum acceptable criterion. It only gives direction. One must go for solutions with higher headroom. That what Belden provides in all its solutions-space that is room for growth. Belden's roadmap and vision is to provide complete end-to-end solutions for the needs of the customer, our baseline is sending the right signals. It is just not a matter of supplying a part piece of the whole picture but to deliver to the end-user a complete picture that will help them reach their goals of sending the right signals to their customers.

Belden Total Enterprise Networks deliver the signal transmission solutions that provide the advanced performance and reliability needed to support mission-critical information systems, advanced communications networks, premise security systems and building automation and control systems.

From the data center and LAN to building management, audio and video applications; and security and alarm systems, Belden T.E.N. provides effective and reliable performance while supporting the complex and unique requirements of users, devices, servers, and processors in both local and remote enterprise topologies. Based on a philosophy of providing integrated systems rather than just products, and quality solutions and support rather than just warranties, Belden T.E.N. are specifically designed and delivered to provide:

• Unparalleled performance and reliability;
• Simplified building operations; and
• Complete peace of mind.

Through invention, innovation and groundbreaking technologies, Belden TEN. components are specifically designed to work together as an end-to-end system. They provide the highest performance and greatest reliability, and they ensure that the systems that control, manage and connect the enterprise environment are always sending all the right signals:

• Providing absolute signal integrity and system reliability;
• Exceeding all applicable industry standards;
• Independent, third-party testing and verification; and
• Supporting current demanding and emerging applications.

Simplified building operations. Belden TEN. includes solutions that span every enterprise operating system, enabling multiple low voltage applications to be seamlessly integrated over one reliable infrastructure. From the building entrance to the rooftop, and everywhere in between, Belden addresses the unique needs of the enterprise customer:

• Offering easy, cost-effective deployments;
• Providing maximum manageability;
• Lowering the total cost of ownership; and
• Solving the specific challenges of each application.

Complete peace of mind. Belden TEN are backed by decades of experience in all enterprise operating systems, a solid reputation of integrity and an effective business model that eliminates risk and uncertainty in an ever-changing world. With Belden, customers can be confident they are getting the right infrastructure design, trouble-free deployments, and guaranteed performance includes:

• Superior technical support and design assistance;
• Fully qualified and trained design and installation partners;
• Effective industry-leading distribution network; and
• Comprehensive quality assurance and warranty programs.