"The adaptation from analog to digital television broadcasting is well in progress, creating new business opportunities for broadcast equipment manufacturers," says Arun Vyas, Head - Engineering & Operations, Sahara Samay

Big trend is affecting the broadcasting industry is new technology, particular in electronic media technology. As the channels grows in popularity, more and more people receive breaking news reports, competition has really heated up among channel to channel and as a result, to stay competitive broadcasters have to be faster and better at what they do than ever before, so they concentrate on the operations side to grow business needs to develop an appropriate infrastructure and keep adjusting so that the infrastructure as a business grows. And as the business grows, new operational systems may need to be developed to maintain efficiency. These main areas are like acquisition and production, post production, content and communication infrastructure, audio, storage, system automation and control, play out and delivery systems, test and measurement equipment, quality control, monitoring and services.

The adaptation from analog to digital television broadcasting is well in progress, creating new business opportunities for broadcast equipment manufacturers, as well as television broadcasters and broadband service providers . In accumulation, new ways to distribute content, such as Internet protocol television (IPTV) and mobile TV are rapidly evolving and deploying, creating further opportunities for improvement and growth. The HD (high-definition) content is rapidly increasing. The number of HD channels available on DTH platforms to the consumer is flourishing and HD-capable, TV sets are setting new sales records. Fundamental all of this is the continuing task for improved audio/video quality and lower bit rates to enable increased demand and lower costs of distribution, correspondingly.

Industry trends in digital broadcasting

HD content creation is gaining ground worldwide. Europe, Asia, and much other geography have cuddle HD and are actively driving its adoption and promoting the benefits. Local broadcast stations and studios are progressively more upgrading their facilities to enable HD recording and broadcast equipment, but broadcasting on HD format is still incredibly expensive because requires bigger bandwidth resulting additional money to produce.

Before the availability of advanced digital compression, it was unfeasible to cost-effectively provide high-quality digital video to consumers. The Moving Picture Experts Group (MPEG) has changed that by developing standards for coded representation of digital audio and video. MPEG compression engines enable cost-effective transport of digital multimedia content to consumers. The group has specified several MPEG. The newest compression standards provide the greatest inbuilt compression capability; you can expect continued improvements in video quality and reduced bit rates over the next several years.

IPTV is enabling telecom companies to include video in their product offering. IPTV has quickly evolved from concept to field trials to actual deployments. IPTV also offers cable companies and considerable benefits including gradual cost reductions.

Live TV on mobile phone in India is a thrilling vision where millions mobile phone connections are into use. Telecom Regulatory Authority of India (TRAI), the broadcasting regulator, has considered and approved the idea of accessing TV on mobiles. Infrastructure and handset manufacturers and technology providers are expected to get new business opportunities with operation of Mobile TV in the nation. In simple terms, it's for all those who are passionate about new technology and are comfortable with features like texting, streaming, and pod-casting.

Content scaling

Previously recorded content in a variety of formats currently exists and is a prime candidate for content scaling. This includes content originally recorded in SD and HD formats, cross conversion between formats and efficient down scaling for applications such as mobile TV. As an example, real-time scaling enables the efficient simultaneous distribution of content in SD and HD formats through a variety of distribution types. Equipment sets that enable cost-effective, high-quality scaling will dominate in this solution space.

India is a really big market for news and current affairs and entertainment business so all broadcaster /suppliers will cultivate and the viewer is appetite to have latest technology.